Mumbai, June 3 (IANS) Actor Kay Kay Menon, who will next be seen in "Sann Pachattar" -- based on the emergency era in the country -- is promoting the political thriller by establishing a connect with his fans over mobile phones.
As per the film's unique promotional strategy, some people receive a call from a number. Post this, they get a link that opens up with a customised video showcasing Menon, who has recorded a message for his fans.
"This is a brilliant idea that our marketing team had thought off. We shot a video with Menon where he is not talking about his film, but is asking people when was the first mobile phone introduced in India and to know the answer, he shows the trailer of the film," Kabir Lovee, producer of "Sann Pachattar", said in a statement.
"It is an innovative concept which I don't think has been used in promoting Bollywood films. I am sure it will capture the attention of the viewers," Lovee added.
"Sann Pachattar" has been directed by "Tamanchey" fame Navneet Behal.
Big B thanks all for wedding anniversary wishes
Megastar Amitabh Bachchan has thanked his fans and friends for wishing him and his actress-politician wife Jaya on their 43rd wedding anniversary on Friday.
"It shall be impossible to thank all that wish us for our wedding anniversary... But thank you all," Amitabh captioned a collage of images featuring himself with Jaya, whom he married in 1973.
Together, they have two children -- Shweta Nanda and Abhishek Bachchan -- and three grandchildren.
On the work front, the cine-icon, who was last seen on the silver screen in the 2016 film "Wazir", will next feature in thriller "TE3N", which also stars Nawazuddin Siddiqui and Vidya Balan.
The film, which is slated to release on June 10, is directed by Ribhu Dasgupta and produced by Sujoy Ghosh.
Randeep Hooda's father is 'proud'
Randeep Hooda's father is proud of his actor son, who is prepping for the release of his upcoming film "Do Lafzon Ki Kahani", which also stars Kajal Aggarwal.
The "Sarbjit" star took to Twitter on Friday to share a photograph of himself along with his father Ranbir Hooda.
"With my dad Dr. Ranbir Hooda at the launch of 'Do Lafzon Ki Kahani' trailer... He says he is a very proud father," Randeep captioned the image.
Directed by Deepak Tijori, the film talks about the love story between Randeep's character, who is a mixed martial arts wrestler and has his own set of financial and personal struggles, and Kajal's character, who is blind.