E-commerce company Jabong.com on March 19,2015 launched the spring summer 2015 collection of Miss Bennett London on the second day of the Lakme Fashion Week's (LFW) summer-resort edition with Bollywood actress Shraddha Kapoor walking the runway for the brand in a sequin dress.
The brand is one of the few international names that made its presence at the five-day fashion gala that started at The Palladium Hotel here on Wednesday.
It offered a mix of ensembles like crop tops, mini dresses enhanced with floral, marble and graphic prints mixed with elements like track pants and sneakers for the forward young women looking for a distinct style statement.
The spring-summer line was based on palette of grey, charcoal, black, white, cobalt, royal blue, wine red, pink, neon and shades of blush.
The theme of the collection was unapologetically young, fashionable and ready-to-wear.
According to Natalie Jolliffe, brand director and designer of Miss Bennett London, the collection was a perfect fusion of elegance, comfort and style and is perfect for all the "coolest girl in the room who can pull off a chic yet playful outfit".
The collection will be exclusively available on Jabong.
Jolliffe said: "By taking fashion to the masses, Jabong.com is definitely making shopping an enjoyable experience. We are happy to launch Miss Bennett London through Jabong.com as it helps us reach out to our target audience better."
"We are happy to bring the catwalk trends from London to India," she added.
The day started with prominent designers Raghavendra Rathore, Sabyasachi Mukherjee and Anita Dongre being lauded by Textile Commisioner Sajay Kumar Panda for their continuous contribution to promote Indian textile and handloom, as well as discussions on how they can be popularised as a new style statement among fashion-conscious youth.
Mukherjee, one of most influential names in the world of fashion, appealed to all corporates in India to set aside a day for Indian wear.
He said it would be great if Indian youth could wear textiles and make a revolution.
The felicitation ceremony was followed by the first show of the day by young designers Ujjawal Dubey, Divya Seth, Mayank Anand and Shraddha Nigam.
With two timeless fabrics as their base, Mayank and Shraddha presented their "Chauraha" collection at the ongoing edition at Hotel Palladium here.
The duo used fabrics like Dhonekali from West Bengal that is normally found in the pallav. They also showcased a modern interpretation of the gamcha, an unstitched fabric or garment mostly used in north India in the summers to protect the wearer from heat and dust.
The designing duo used them in a colour palette of black, white and red checked pattern along with hand woven cotton that created a fashionable stir on the runway as the models glided down. From interesting draped tunics and dresses to cowl pants and striking tops, the collection made optimum use of these two very humble textiles.
Divya Seth gave eco-organic fabrics a deluxe royal touch through her line "Sultana on Safari".
Aimed at the jet-setting global traveller who believes in sustainable fashion, the designer kept her fabric choice pure handspun and woven Khadi, organic silk and silk chiffon, which were given an innovative touch with traditional reinvented Kalamkari and Ajrakh in natural dyes.
Ujjawal's 'Antar-Agni' label offered men's and women's wear collection. The designer opted for handwoven khadi, linen net, linen satin blends, cotton linen and added faux leather and organza for accents on clothes.
Detailing gave the men's wear a new age feel as wide salwars, one-button collarless jackets, long knee length Sherwani, and cross-over kurta revealed some comfortable options.
The women's wear looks started with a relaxed panelled anarkali with an organza inset at the sides, moved to a cross-over top worn with slashed and layered pants, a cowl draped toga top and a very innovative pant-skirt.
The year 2015 is special for him as it marks his quarter century as a stylist for him and 10 years of his label Manish Malhotra. The designer, who has played a key role in promoting Indian fashion globally, says that fashion weeks have come a long way since the time he started out and that business acumen and creativity now go hand-in-hand.
"Today, fashion is not a trivial pursuit. It is as much about business acumen as it is about creativity," the designer told IANS on the sidelines of his show at the Lakme Fashion Week (LFW)summer-resort 2015 here Thursday.
With the LFW celebrating its 15th years, Malhotra is glad that the Indian fashion industry is now being looked at as an organised unit.
"With the advent of Lakme Fashion Week 15 years ago, I think we have taken giant strides in moulding Indian fashion into a more organised unit with an international outlook," said the designer, who ventured into mainstream designing in 1998.
He received appreciation for creating glamorous ensembles with traditional Indian colors, craftsmanship, textures and embroidery at his first fashion show in November 1999.
During In over 20 years of his career, he has received nearly 35 awards. Malhotra is now not only regular in India's major fashion weeks but has also styled for over 100 Bollywood films and is a known name on the runways of Paris, Milan and New York.
The designer feels that there is great demand for contemporary Indian fashion in the West, and so, it's important to promote the country's strengths globally - with the right balance.
"It needs the perfect balance of relevance, creativity and business acumen to go international. This is valid for Indian labels going abroad and vice-versa. Having said that, I do believe that there is a demand for contemporary Indian fashion in the West. The fascination with our range of colours and the sensuality of our cuts and silhouettes makes it very exciting to design for the international style-enthusiast," Malhotra maintained.
The creative talent has dressed the likes of Kajol, Karisma Kapoor, Kareena Kapoor, Rani Mukerji, Aishwarya Rai Bachchan, Preity Zinta, Deepika Padukone, Sonam Kapoor and Alia Bhatt from tinsel town.
Recounting his journey as a costume designer for Bollywood films, he said: "To me, costumes are an important sub-set of visual storytelling."
"My costumes for films have been a translation of the personality of the protagonist - be it for Urmila in 'Rangeelaa', Karisma in 'Raja Hindustani' or Deepika in 'Yeh Jawani Hai Deewani'. Each of these characters had an unapologetic sense of individuality expressed in their costumes. As for working with young talent, I am always up for it," he said.