Reports have shown that two wheeler sale has increased in India by 1.04% during the April-May period of 2013 from the same period of 2012. It has been observed new models of motorcycle are introduced in market within a very short span of time. Sometimes buyers are confused what to purchase as array of new features are included in new motorbike.
In two wheeler industry, Bajaj Auto Limited and Hero Motor Corp are the major companies with vehicles of different designs to satisfy customers.
Bajaj Auto Limited is one of India's leading companies with highest annual turnover in two wheeler market. Hero Motor Corp is also big producer of two wheeler vehicles. It sold 1,035,823 vehicles during April-May 2013.
In compare to motorcycles, the sales of scooters have observed a high growth in the April to May 2013. This segment has grown by 13.88%. Scooters made by Honda made good recognition in Indian market and it own 50.92% of market share. In order to become market leader, Honda has launched 110cc Activa-I priced at around Rs 44,000.
Hero Motor Corp grew in scooter market share for the period April-May of 2013 and now holds 21.07% share. TVS Wego is as one of the best scooties in Indian market. The tough metallic body severity and stability is the USP of this vehicle.
Yamaha has also entered the scooter and the company has future plan to launch new family scooter after its accomplishment of the Ray and Ray-Z. Vespa is one of the most typical two-wheeler brands in the world. With Piaggio Vespa LX it has allured many scooter lovers and wants to recapture the Indian market. Mahindra DuroDz is an award winning and user friendly vehicle. It has numerous qualities that attract riders with it performance, durability, fuel-efficiency, comfort and value.
The sales of scooters have surpassed the motorcycles sales in India. The Honda Activa scooter found almost 142,000 takers which exceeded the country's bestseller, Hero Splendor, which sold 124,217 units. Scooters have emerged high selling two-wheelers in India because of fast urbanisation, and more women riders.
Pricing is the major factor that impact huge sale of the two wheelers in growing Indian market. India has cost sensitive market and customers are attracted towards those vehicles that provide range of new features at affordable rates.
Analysing the two wheeler market, it can be said that there is increasing growth in this sector. With mounting petrol prices, heavy congestion on the road due to four wheelers, there is huge demand for two wheelers. India's rising middle class with its young generation desiring to own a two wheeler is pushing the sales of this auto product.
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