In the late 1990s and the early years of the 21st century, the increasing numbers of IT and ITES companies located here - both home-grown ones as well as offshoots of American companies - have led civic boosters to call their city "Cyberabad".
Hyderabad has made heavy investments in digital infrastructure, and is well known throughout India for its technology sector. An emphasis on education, including female education, is causing productivity and business to thrive, challenging the traditional caste system.
India's fourth largest software company Satyam is headquartered here. Infosys, Microsoft, Oracle, Wipro, Kanbay, GE, ADP, Dell, Deloitte, HSBC, Juno, Intergraph, Keane, Baan Tata Consultancy Services and Google are some of the prominent companies that have established centers in the city.
Dr. Reddy's Laboratories, an emerging global pharmaceutical company listed on the NYSE, is headquartered here. Ramoji film city, Asia's largest film production center - India's own 'Universal Studios' - is also located here.
Hyderabad is also the city of pearls and pearl ornaments, silverware, saris; 'Nirmal' and 'Kalamkari' paintings and artefacts; unique 'Bidri' handicraft items; lacquer bangles studded with stones; and silk and cotton, handloom clothing materials.